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Conversion should be the ultimate goal of any online financial business. Without any hope of sales conversion, the business will eventually fail.
In starting your finance business, you should then consider making a list of useful conversion-based tactics.
By doing so, you have the chance to prevent many pitfalls as your business operates.
Here are some conversion tactics to fuel your business journey:
Timely, Beneficial Content
Creating any type of online content is relatively easy. But if you’re aiming for a high-level piece of content that can benefit most users, you have to spend more time in creating it. What are the qualities of beneficial content? First: it must be timely.
Rehashing old information will rarely bring high value for your users. Some of them may recognize the old content and will veer away from your reach. The second factor is the free material. Most online entrepreneurs give free eBooks as part of their lead generation process. You can do the same, or you can even think of new digital products to make.
Social Media Activities
Social media is your trump card. Almost everyone in the world is connected to social media, with Facebook as the leading platform. To bring continuous conversion for your business, you should invest time in social media activities. Events such as online contests can catch the attention of users. Creativity is a strong factor that can guide you in making activities.
Influence marketing is about widening your reach. There are countless ways to influence people, especially in the cyberspace. To name a few common things, highly-regarded methods are through blogging, SEO marketing or digital marketing for financial services websites.
Your blog will serve as your content machine.
Every good content piece you make can influence people into making decisions. Do some experiments, even topnotch digital marketing strategist for finance business does. Figure out which content piece gathers immense reactions from web users.
The power of conversion shouldn’t be neglected. Finance businesses live and breathe through effective conversion methods, and entire communities are dedicated to the process. Create your conversion plan today, and see the outcome that it can bring.
Over the years, the virtual crowdfunding has become more popular to fund startup business or new projects. This is also a great way to gauge the interest your products will get once it is put out in the market. There are a lot of crowdsourcing sites that you can utilize now, but not all of them are created equal. What works for one may not work for the other businesses. This is why you have to know each one and the policy they have to avoid future mishaps.
As of date, this is the most popular crowdfunding platform for startups all over the globe. It has even made itself a household name. It is best for people who have new inventions, ideas, or projects. If you are going to use this crowdfunding site, you have to take note that you need to pledge something in return to your investors. Add to that, if you did not reach your funding goal, you will not receive any amount and the money will be returned to the investors.
This crowdfunding site may be a step behind Kickstarter, but it has its own charms. For one, you can get the funding even if you are unable to reach your goal amount. Then you can also use it as another marketplace where you can sell your products since Indiegogo lets people buy products on its site even if the funding period has already ended.
Patreon is not into straight-up campaigns. Instead, it provides ongoing financial support for a creative venture. As the site boasts itself, it uses the old idea of patronage. It supports mostly creators such as musicians, writers, visual artists, gaming creators, animators, crafters, Youtubers, and podcasters who can allow their fans to be premium members and enjoy what they have to offer. Patreon gives a sustainable income while retaining the creative control of creators.
We all know that Facebook has grown from being a social media platform into a great business marketplace for every enterprise no matter is the size. Add to that, it makes looking for specific leads easier if you are a local business who wants to grow your reach.
And even if you have a website, you need to boost you effort to increase the traffic it gets. But first, you have to build a Facebook page to run contests and promotions. It’s a good thing that Facebook business page is free yet it lets you reach more people and build brand awareness. This is because once a Facebook user becomes a follower or a fan, their Facebook friends can also get to see you. Add to that, your page also gets indexed in search engines.
If you do not have a business page yet, here are the steps you can take.
Before creating your Facebook business page, you need to create a personal Facebook profile. That profile will be the admin of your Facebook page. This means that your Facebook page will not have a separate login from your personal profile.
There is no need to worry if you are going to use your existing personal Facebook with your new page, only you and the other administrators will see the personal profiles interacting in the business page. People who follow or like your page will not see your profile though you can switch it if you prefer to do so.
From your Facebook profile page, you click the dropdown menu found in the upper right corner. Choose “Manage Pages.” Then click the option “Create a Page.”
Choose between “Business or Brand” or “Community or Public Figure.” This will depend on your purpose. Key in your “Page Name,” your category to describe the nature of your business, business address, and phone number. You can opt not to show your address to the public but you have to retain your city and country. Then click “Continue.” Facebook will guide you throughout the setup process until you reach the Facebook Welcome section. You and the other admins can control the information people will see on your page.
Once you have created your page, you can then start posting links from your website, create ads, and promote online contests.
Since you have a startup, you most probably have very limited resources for your operations, marketing, and other necessities. You might even have a handful of employees who are working various jobs that are not even in their job description. This means that you have to find a way to sustain your company without sacrificing the quality of your products of services. Good thing there are a handful of SaaS (Software as a Service) to do just that.
With SaaS, you can automate certain business tasks that you would want a team to do. Without hiring a team and shedding more precious money on the salary, you can subscribe to a SaaS. In fact, the low initial cost of SaaS applications is what mostly attracted a lot of startups and small businesses. Add to that, there are even free trials that you can use to know if you are using the right SaaS for your business.
SaaS applications are charged based on subscription rates per user and the bandwidth usage. This means that you are only paying for what you use.
You can use your SaaS applications on almost any device. Since the storage is in the Cloud or on the Internet, you can access your company data even if you are always on the go. You can get updated anytime and anywhere on the latest information about how your business is doing. Moreover, SaaS is not dependent on a device. There is no need to buy a software and install it on a computer.
SaaS developers usually have upgrades to fix existing bugs and make their software more efficient for the users. With these upgrades, there is no downtime of computers since you are not using up too much memory space. The SaaS is using the Cloud. Add to that, you can integrate with other software that is necessary for your business operations.
Food and lifestyle are two interesting concepts that can be combined to create a very profitable business. In food alone, you can try different viands and cuisines, along with different styles of serving them to people. Lifestyle, on the other hand, is so deep that it will take many discussions before people can stipulate its core. In fact, hundreds of businesses were built around the basics of lifestyle.
If you’re thinking of combining food and lifestyle, here are some possible business ideas that you can work around with.
Custom Food Delivery with Variations
People love being served by other people – it’s a fact that cannot be removed from society. With the advent of custom food delivery, people can now enjoy freshly cooked meals delivered right into their doorsteps. Salads are popular options too because they are healthy and they often survive harsh delivery trips. Do you have a signature dish that you’ve learned?
You can now share that to the world through custom food delivery system. Another variation that you can add is a choice of any freebies or novelty items for sale. Now, you’ll have a booming food delivery business that has a touch of lifestyle essence.
Premium and Timely Content Made for You
Content creation and outsource SEO services are two of the most profitable ventures in the world today. You can make all kinds of content, ranging from articles, essays, short stories, blog posts, press releases, and many more.
Those are the traditional content products.
Why not move to an interesting horizon like SEO and offer standard monthly SEO services pricing? You can try making premium content to a selected number of people (customers). This content could be a personalized advice, a list of tips and tricks, a detailed but concise coaching program, or an empowering article with an embedded video. In this business model, you must follow the whims of your clients. Your imagination is the key.
Themed Dining with Amenities
If you are imaginative, then you can take on the path of themed dining business. You need to secure a small place then transform it into a haven based on your selected theme. This is still a very popular business model and it will continue to change over the years. To make things more interesting, you can try adding strange amenities to your themed restaurant.
To gain more insights and ideas, you can do your research or you can visit websites and forums. This will broaden your experience and give you the fuel needed to jumpstart your business.