Valuable Habits Every Marketer Must Have

Posted by Haley on August 11, 2018
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Category: Marketing

Marketing is a very interesting field. Basically, there are dozens of entry points for marketing, each bearing unique specialization paths. Just like any modern business discipline, marketing is progressive and will bring more opportunities for career climbers. If you’re planning to enter the exciting field of marketing, you should develop some important habits.

The habits can definitely help you progress, whichever marketing path you’re willing to take.

Niche Keenness

A marketer knows the behavior and mechanism of most niches. To learn ‘niche keenness,’ you will probably need years of studies and speculation, but you can speed this up through constant research and collaborative work. Spend time studying every niche you come across. Take down notes and observe how trends move accordingly.

Knack for Systems

If you want to get ahead in your career line, you must be a theoretical marketer. You can only do this by having a ‘knack’ for systems and idea frameworks. Since marketing has a fluid movement, creating your own system can make things a bit easy. With a system, you can connect one idea to a trend, vice versa. From there, marketing campaigns can take life.

Quick Adaptation

Adaptation is an essential skill, not just in marketing, but in other areas of life. By learning how to adapt, you’ll know what pitfalls to avoid and what strategies must be applied whenever something happens. You’ll be proactive instead of just being reactive to situations. In the fast-paced marketing environment, this is very crucial.

Enthusiasm

Enthusiasm is the ember that will keep your passion burning. There will be times when you may feel dissatisfied with your career path. Projects may run dry and events may not swing in your favor. In times like these, it’s important to be enthusiastic. Take your career steps one at a time and always remind yourself why you chose marketing in the first place. Understand that the marketer’s path will be full of challenges. Be prepared for the bumpy road, and see what prizes lay ahead.

Over the decade, the biggest global companies have been outsourcing their website design, administrative tasks, customer support, and manufacturing projects. In fact, the services that businesses can outsource have already grown to help more businesses grow faster and sturdier.

So why are some business owners still not open to the idea of outsourcing? This is because there have been so many misconceptions that are keeping them from the benefits of outsourcing. Here are some:

There is no guarantee for the quality of work.

It is usual for people to doubt things that haven’t tried yet, let along to trust people they haven’t met in person and entrust your business tasks. Outsourcing companies will not flourish if they do a sloppy job. They value their name as they know that the outsourcing industry continues to be more competitive.

Additionally, outsourcing companies and freelancers have a planning process and require ongoing communication to assist you with any of your concerns.

Freelancers lack the skills.

Freelancers are professional individuals who have chosen to be their own boss to practice and grow in their passion. They have self-discipline and meets their deadlines with polished products. Furthermore, a lot of professional freelancers attend seminars and have a network with other freelancers and companies whom they can team up with to meet your needs.

Outsourcing is always very cheap.

Like any business or industry, outsourcing has an average market price. You can’t expect great quality work in a short period of time at a very low price. There are extremely cheap services but expect to get the result to be cheap as well. Plan and set your budget before you start outsourcing.

You can save a lot with outsourcing compared to keeping an in-house team that you will just employ for a few months. But if you are offered with weirdly cheap service, think twice.

Outsourcing is a concept that has been hanging around various industries for the past decades. But it is now more than ever that most companies are embracing outsourcing globally. In fact, realizing the full potential of outsourcing and integrating it into a business process has made companies thrive and grow in a shorter span of time.

With outsourcing, tasks or projects can be delegated to specialized companies and professional freelancers, you will have more time and energy to use in your core business. But is outsourcing for every business. Find out which business should definitely use outsourcing.

Startups

New businesses have limited resources and cannot afford the overhead costs of additional employees and big spaces. However, they have to be flexible to adapt and go head to head against the already established businesses.

Growing businesses

A rapidly growing business has to pounce on opportunities if it wants to widen its reach. This is impossible if businesses have to always hire new employees, train them and buy their equipment. There are just too many going on in their plate. Outsourcing can slash that long list and provide the services immediately. Additionally, third-party services from professionals can increase the quality of service your customers receive.

Small businesses with no experience in the needed task

Let’s say you are a small pastry shop who wants to venture in online marketing to increase your leads. You have no idea how to build a website or make an effective social media ad. Outsourcing will help you make a great website to reach your potential customers while you can focus on running your business.

Businesses looking to expand in other countries

Setting up in a foreign country is a real challenge especially that you still have to know the locals. A local outsourcing company can help you reach out to your target market in no time.

This is the age where we live in the information and technology. You can find any information about anything you can imagine through the latest technology. There are countless news websites, blogs, and online forums discussing just any topic under the sun. The good news for investors is that learning how to effectively utilize this information properly can lead to a seemingly limitless stream of investing ideas. The challenging part is figuring out exactly how to use all this information to your advantage. Let’s briefly examine some of the predominant methods investors use to generate investing ideas.

What methods typically come to mind when you think about generating investing ideas? If you’re like most people, you might consider reading the business section of the newspaper, or read a finance-oriented publication, or visit a finance website. There is no doubt that these types of sources can provide good information, but there are some also some potential pitfalls to exclusively using these types of sources to generate ideas.

For example, an article in the business section of your favorite website might report that a large company’s profits were up in the second quarter of the year compared to the first quarter. But what does this really tell you as an investor, and is it enough to make you think that it might be a good long-term investment? On one hand, this news could mean that the company’s products or services have improved, and this led to the increase in profits. On the other hand, the increased profits could simply be a result of a one-time event and might not be indicative of the direction of future earnings. It’s hard to say exactly what the increased profits mean without doing more research.

People who use the latest method typically prefer a much broader approach when it comes to generating investing ideas. In addition to reading finance and business-related news stories, they like to explore a variety of other sources of information, and even look for ideas in everyday life. They look for investing ideas while watching the news, reading articles online, watching television, or even listening to a conversation between colleagues or friends.

This is just one example of how to come up with an idea using the latest approach. In a nutshell, the latest investment style involves looking at the big picture, thinking about what types of products and services are likely to be in demand based on your observations, and then investing in quality companies that offer these types of products and services. If you are diligent and consistent in your approach, you will be sure to find some quality investment opportunities.

Having a small business is like making your dreams into a reality. But ideas alone are not enough to build a startup small business. You need to finance it to start the building and growing it. Add to that, once you are ready to expand. You still need money to widen your business horizon.

Good things there are various ways to fund your business aside from going to the bank. Unfortunately, banks are not keen to invest or give a loan to startups. You can’t blame them for being too risk-averse. After all, they have been in the business for decades by being so. However, they end up not being too open for talented entrepreneurs who are just starting up yet will big potential to change an industry. So here are three ways to fund your startup small business.

Angel Investors

You are in luck if you are a highly sociable person. Angel investors are not found just anywhere, yet you can start by asking people in your circle and local non-government organizations. Most angel investors are not interested in how much you are making right now. They are interested in the potential of your business and how far it will grow. They hope that once they exit, they can sell their shares for a better price.

Crowdfunding

If you are more into using the tech, then you can try crowdfunding. Certain websites such as Indiegogo, Kickstarter, RocketHub, Fundable, and Fundly are willing to showcase your ideas. However, be mindful that your business plan has to be as realistic as possible. You don’t want funders to expect too much on something that you can’t deliver and ruin your brand right from the kickoff.

Bootstrapping

Use what you have right now. Even Bill Gates built his billion-dollar software company in a garage, so this idea is not even new. If you have savings, you can combine it with your family or friends’ extra cash to get what you need at the moment. If you need more hands, you can hire a freelancer for short-term, projects. This way you don’t need to hire people for full-time positions yet.

Truly, if you have strong determination, financing will not a big of a deal. Take the chance to build your dream startup now, rather than let other people do it ahead of you and forever hold your peace.